Actros Launch Event

Customer
Mercedes-Benz
Task

Scenography for the Actros launch event

Solution

A high-quality presentation, which sets the scene for the extraordinary location

Breaking into a new dimension

The road tunnel in Lungern, with its sections and storage areas, is the central location of the presentation. It is the symbolic stage set for the Big Bang of the evening.

After the get-together, the core values of comfort, driving dynamics and economy are staged before the new Actros drives in from the dark tunnel. 

A play of light and shadow sets the scene for the location and simultaneously guides visitors from room to room. Only recyclable elements were used for the interior design and backdrops, and care was taken to use as little material as possible.

Mercedes 01
Mercedes 03
Mercedes 010
Mercedes 11
Mercedes 08
Mercedes 09