Actros Launch Event
Scenography for the Actros launch event
A high-quality presentation, which sets the scene for the extraordinary location
Breaking into a new dimension
The road tunnel in Lungern, with its sections and storage areas, is the central location of the presentation. It is the symbolic stage set for the Big Bang of the evening.
After the get-together, the core values of comfort, driving dynamics and economy are staged before the new Actros drives in from the dark tunnel.
A play of light and shadow sets the scene for the location and simultaneously guides visitors from room to room. Only recyclable elements were used for the interior design and backdrops, and care was taken to use as little material as possible.