Creation of a trade fair presentation about bread with an area of 150m2
Design and implementation of the exhibition, including a bakery and bistro
NEXT GENERATION OF BREAD
Jowa, the largest Swiss manufacturer of baked goods, presents ‘the next bread generation’ at an international trade fair. The invitation card included a birth announcement, loaves of bread were nestled into cribs at the trade fair, the space was decorated with mobiles, and the walls featured a ‘wall of fame’ with the most popular breads of all time. A witty, clever approach that gained attention from a number of visitors – both online and off. An idea that’s more than half-baked.