Festival in the square
Opening of the redesigned Sechseläutenplatz in Zurich
A festival with Circus Knie, Streetparade, Zurich Opera and Zünfte of Zurich
SNAP A SELFIE WITH THE BÖÖGG
The redesigned – and hotly debated – square in front of Zurich Opera House was officially reopened in 2016. For five days, visitors had the chance to ‘break in’ the new square by attending one of the many concerts, visiting the countless food stands, or by taking a selfie with the Böögg – a Zurich tradition that is erected two weeks before the traditional Sechseläuten spring festival just for this event.
‘Aroma offered me a comprehensive package for an extremely ambitious project: the grand opening of the new Sechseläutenplatz in Zurich. From the concept development to fundraising to the social media/web launch and on-site implementation, Aroma’s experts were able to carry out a five-day event that people still talk about to this day.’