BY AND FOR ENTREPRENEURS
Development of the brand identity for the repositioned Hofakademie
A new naming and an independent corporate design
STEP INTO THE FUTURE
The original Hofakademie was founded in 2018 by Juckerfarm, Alessandro Semeraro and Achim Diedenhofen to jointly drive their own change and the development needs of friendly companies. Today, the Academy advises Swiss SMEs comprehensively in all phases: from founding a company, change processes, personnel and organisational development to succession planning.
The previous appearance - based on the corporate design of the Juckerfarm - no longer corresponded to the positioning in the market.
New name, new appearance
In naming and branding workshops, a brand identity was created together with the client that reflects today's corporate values without denying its origins and differentiates itself from competitors in the management consultancy sector through clear, direct language.
«We speak SME and our heart beats SME. For us, practical experience counts and the focus is on competence in action. The Aroma Creative team has succeeded in reflecting this in our new website. We are very happy with the result!»