A PIECE OF HISTORY

Customer
SBB
Task

Bring the new Gotthard Tunnel to life

Solution

Storytelling in the heart of an impressive structure with utilisation of special trains

AN UNDERGROUND EXHIBITION

This legendary moment will go down in history: the opening of the second Gotthard tunnel in 2016 was an international sensation. The Gottardino special train allowed visitors to access the heart of the mountain massif before the official opening and spend a day exploring a unique underground world with a large number of interactive touchpoints. All 57,000 visitors received a pioneer pass – an exclusive souvenir that will serve as a reminder of this once-in-a-lifetime experience. 

FROM AN IDEA TO A GIVEAWAY

Gotthardino Bilder Medium 01
Gotthardino Bilder Medium 01
Gotthardino Bilder Medium 04
Gotthardino Bilder Medium 03
Gotthardino Bilder Medium 06