A new exhibition stand concept that conveys the many strengths of HPL panels


Open stand construction with segmented information desks

Argolite AG

Argolite is the only Swiss manufacturer of HPL, the high-end material of laminates. The possible applications, variety of decors and surface structures make HPL a versatile material for facades, interior design and furniture manufacture.

The newly designed "Argofant", around 5 metres high and made of different HPL panels, is the eye-catcher at Swissbau and is symbolic of the material's impact resistance, robustness and durability. On the adjacent touchscreen, the 3D Argofant model is accompanied by application examples and product characteristics for each HPL panel. 

Material samples are arranged thematically grouped on high tables and clearly show the various possible applications. There is room for consultation and in-depth information. The process wall clearly explains the worldwide unique production process of emission-free laminates made of paper and resin.

The new, open stand concept has resulted in an increase in the number of visitors to Argolite. "Not only the number of visitors is pleasing, but also the quality of the contacts. We are all more than satisfied," says Rolf Wermelinger, Head of Sales and Marketing at Argolite.

All stand elements - from the "Argofant" to the process wall - will be re-used by Argolite, Aroma or other partners.

Argolite Bild Medium 1
Argolite Bild Medium 2