SMART EMMA

Customer
SBB
Task

Shop design for a new retail concept

Solution

Flexible interior design with a unique effect draws attention to the products

A MODERN APPROACH TO SHOPPING

In a corner-shop-style pop-up in Zurich main station, passengers can find a variety of products and services from local businesses. Shoppers can vote online in advance to determine which products will be stocked in the pop-up shop. The interior design is reminiscent of a traditional corner shop and is somewhat restrained, in order to allow the product labels to shine.
Illustration: Paula Troxler

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