GEBERIT PLAYBOOK

Innovation, partnership and progress – Geberit has been shaping the world of sanitary technology with visionary ideas for one and a half centuries. This impressive anniversary is being celebrated in over 34 countries, with more than 70 events bringing people together from all over the world.

To ensure that each celebration is as unique as the company itself, Aroma has developed a holistic concept and written a central guideline. Using this tool as a basis, the project teams in all countries are able to turn every event into an unmistakable experience with identical key moments. The guideline includes everything that is necessary for a smooth realisation – from exciting dramaturgies that create a common thread to practical production plans for smooth implementation.