Creating an interactive experience for the «Lucy» Christmas lights.
Realization of a walk-in diamond that brings «Lucy» to life.
The «Lucy» Christmas lights have been enchanting Zurich’s Bahnhofstrasse for years, bringing the magic of the Advent season to life. Every year, the festive illumination attracts thousands of visitors who enjoy the impressive light show. In 2023, a fascinating attraction was added to this experience: a walk-in crystal that shines as a sparkling diamond in the middle of the shopping mile.
Aroma has created an impressive installation on Züghusplatz that offers passers-by deep insights into the traditional «Lucy» Christmas lights. The original octagonal crystal of the lighting has been scaled to a height and length of 2.70 meters to provide visitors with an immersive experience. Inside this unique crystal, guests are immersed in an endless sea of sparkling «Lucy» diamonds, accompanied by state-of-the-art lighting and sound technology.
The installation is not only a visual highlight, but also an interactive experience. Visitors can learn more about the history and technology behind the lighting, which has been in place since 2010, through various elements. The faceted variation of the Pantone color creates a constantly changing play of colors that makes the diamond appear vibrant and breathtaking.
Under the creative direction of Barbara Mutzbauer and Alexander Naumer, the Digital Experience Architect, the Aroma team realized this project from idea to implementation. With this installation, the magic of the «Lucy» illumination was taken to a new level and a popular selfie hotspot was created, making the Christmas season in Zurich even brighter.
made by Aroma
© 2024 - Aroma
