“Lucy – the current lighting – touches countless visitors. To intensify this experience, a walk-in diamond glitters on Züghusplatz,” says Barbara Mutzbauer, Creative Director Concept & Strategy. 

The shell of the installation provides passers-by with fascinating background information about the traditional Christmas lights, which have moved thousands of people since 2010. Once visitors have entered the crystal, they are literally immersed in an endless sea of sparkling “Lucy” diamonds. For this purpose, the original octagonal crystal of the Christmas lights was scaled up to a height and length of 2.70 metres.

Digital Experience Architect Alexander Naumer was also in charge of the project: “Our aim was to make the shining sea of lights even more tangible”. From the idea to the implementation, the Aroma team brings the diamonds from the sky: until 6 January 2024, from nightfall until 11:00 pm, the diamond shines in a faceted variation of the Pantone Colour Of The Year 2023, “Viva Magenta 18-1750”.