For many years, we developed analog concepts for the changing shop window campaigns of Dr. Bähler Dropa pharmacies and drugstores—staging products with impact. Whether sunscreen or flu medicine, the displays always combined a wink, a teaser effect, and a clear message: broad impact without side effects.

In 2022, Dr. Bähler Dropa decided to equip its approximately 70 branches with digital shop window screens. This also transformed the style of communication: instead of static decorations, what’s needed now are moving images, storytelling in seconds, and the ability to make products digitally and emotionally tangible.

Thanks to our expanded expertise in content creation, we were able to build seamlessly on our previous work and maintain the client’s trust in this new format. The goal remained the same: make products visible, spark curiosity, and drive sales. The difference lies in technology: today, we stage Dr. Bähler Dropa’s product ranges with eye-catching, moving images on screens—dynamic, flexible, and future-oriented.

Looking back and ahead

While the images of past projects highlight the strong impact of traditional shop window design, the showreel illustrates the potential of digital communication. Together with Dr. Bähler Dropa, we are building a bridge from analog creativity to a digital world of experiences.