Our graphic design apprentice accompanied the entire conceptual phase of the new establishment of Initialpunkt. She developed the naming, the animated logo, designed the stationery items, conceptualized the visual imagery, and implemented it photographically.

Initialpunkt provides collaborative support in drafting texts, developing concepts, and addressing socially relevant issues, such as with foundations and non-profit organizations.

The design reflects Anna’s straightforwardness and demonstrates how she approaches processes in a structured and clear manner to confidently deliver results. To ensure a more approachable feel, playful elements such as the animated responsive logo were created.

The project resulted in a strong, cross-media brand identity. For the apprentice, this was a valuable hands-on experience that combined creativity and professional design.

We are proud to present this successful project as an example of practical training at its best.