From January 2022, Debbie Zedi as Project & Business Strategist / Senior Brand Consultant and Barbara Mutzbauer as Creative Director Concept & Strategy will strengthen Aroma's Creative Hub.

"Debbie and Barbara have many years of experience and we are pleased to further strengthen the branding and scenography service areas with them," says Roger Stämpfli, Executive Creative Director.

Debbie Zedi was most recently head of marketing and communication at the Museum für Gestaltung Zurich. Before that, she worked as Head of Marketing at the Zurich University of the Arts (ZHdK) and as Creative Director at Rufener Events. She continued her education while working and has a Master's degree in Business Communications.

Barbara Mutzbauer moves from MCH Global, where she was Head of Design & Scenography. She was previously Design Director at Schmidhuber and Creative Director at Bellprat Partner. She is also a juror for the Design Preis Schweiz, a lecturer at the ZHdK and the Technische Hochschule Rosenheim and has written a doctoral thesis on "The Function of Blur - Atmospheric Communication in the World Exhibition" (Kovač Verlag).