Tradition for generation

Aroma Creative is responsible for the overall visual identity and campaign of the 2024 Swiss National Costume Festival. The visual concept, from the logo to the print products, combines tradition and modernity. A particular highlight is the poster, a homage to Swiss poster art of the early 20th century, which shows a woman in traditional costume from Appenzell next to a punk, symbolizing the cosmopolitan city of Zurich. Aroma designed the poster, which was realized by the illustrator Olivia von Wattenwyl from Bern.

The campaign aims to present the event in an intergenerational and tradition-conscious way. Aroma relies on the involvement of young talent to create an independent and traditional visual identity. The festival appearance and the extensive campaign are intended to make the traditional costume festival an unforgettable experience and present the values and traditions of Swiss culture in a modern light.