Migros Do it + Garden is transforming itself into the first specialist store for home-made joie de vivre; Aroma Creative developed the design concept for the new positioning. The spacious and seasonally designed entrance area with a large tree hung with products and animated digital pillars attracts attention and awakens the desire to discover.

On the way through eleven lovingly staged worlds of experience, there is plenty of inspiration to do it yourself – from “Favourite plants” to “Creative paradise” and “Kitchen magic” to “Oasis of well-being” and “Animal love”, there is something for everyone. Impulse and workshop zones enrich the shopping experience; customer service counters and checkouts have been redesigned. Welcome to a new world full of ideas, creativity and joie de vivre! The specialist stores in the Zugerland shopping centre and in Crissier will be the first shops to open with the new design concept in early 2024.