Aroma Architecture


Schneider Electric & Feller

One showroom for two independent brands


The first joint visitor centre, the Innovation Hub in Horgen


In the Innovation Hub, guests can experience high-end technology without getting lost in the depths of technology. The target groups are taken on a journey through the world of Feller and Schneider Electric depending on their primary interests. The 600 square metre space was divided into two zones for this purpose, which connect via a hybrid zone.


The central element for Feller is a 6-cornered pavilion made of wood with a view of Lake Zurich, which guides visitors through the different areas of a home - from the garage with charging stations to the high-end connected home. On the opposite side, visitors will be introduced to the digital world of Schneider Electric. Product solutions from the areas of Buildings, Industrial Automation, Secure Power or Power System are complemented by various software applications, which can be viewed in a control room via 6 screens.


Schneider Electric & Feller Innovation Hub Horgen
Schneider Electric & Feller Innovation Hub Horgen
Schneider Electric & Feller Innovation Hub Horgen
Xaver Bronze
Xaver Award 2022
Bronze Best Brandworlds & Temporary Installations and Exhibitions

With the design of the Innovation Hub, the goals set with regard to market positioning, customer experience, information platform and competence centre for future-oriented and sustainable electrification, digitalisation and automation were clearly achieved.

Cello Duff, Marketing Communications Director, Schneider Electric Switzerland