SUPERSIGN

Customer
SBB, Federal Office of Transport, AlpTransit
Task

Knowledge transfer about the Gotthard Base Tunnel to the general public

Solution

Switzerland-wide roadshow with the ‘supersign’ and five interactive modules

A PIECE OF HISTORY GOES ON TOUR

9.5 metres – that is the precise diameter of the tunnel excavator that was used to construct the longest railway tunnel in the world. To demonstrate this, Aroma built a scale model and took it on a tour around Switzerland. The ‘supersign’ high above the passers-by alerted the public to the informative exhibition. This eye-catcher was not only a popular photo opportunity, but the pipe was also quickly turned into a full-pipe for pro skaters…

Famab Award
FAMAB AWARD 2016
Silver in the category
«Best Thematic Exhibition»
Xaver Silber
XAVER-Award 2017
Silver in the category
«Best Brandworld &
Temporary Exhibition»
Red Dot Award
Red Dot Design Award 2017
In the category
«Spatial Communication»
GDA Award 2018
German Design Award 2018
In the category
«Fair and Exhibition»

’As an attractive photo spot, the cross section invited viewers to actively use and personally interact with this element.’

reddot award 2017
Platzhalter Weiss Klein
Gotthardo Skizze
Gotthardo Bilder Medium 01
Gotthardo Bilder Medium 02
Gotthardo Bilder Medium 03
Gotthardo Bilder Medium 04