SUPERSIGN
Customer
SBB, Federal Office of Transport, AlpTransit
Task
Knowledge transfer about the Gotthard Base Tunnel to the general public
Solution
Switzerland-wide roadshow with the ‘supersign’ and five interactive modules
A PIECE OF HISTORY GOES ON TOUR
9.5 metres – that is the precise diameter of the tunnel excavator that was used to construct the longest railway tunnel in the world. To demonstrate this, Aroma built a scale model and took it on a tour around Switzerland. The ‘supersign’ high above the passers-by alerted the public to the informative exhibition. This eye-catcher was not only a popular photo opportunity, but the pipe was also quickly turned into a full-pipe for pro skaters…
FAMAB AWARD
Silver for «Best Thematic Exhibition»
Silver for «Best Thematic Exhibition»
XAVER-Award
Silver for «Best Brandworld &
Temporary Exhibition»
Silver for «Best Brandworld &
Temporary Exhibition»
Red Dot Design Award
«Spatial Communication»
«Spatial Communication»
German Design Award
«Fair and Exhibition»
«Fair and Exhibition»
’As an attractive photo spot, the cross section invited viewers to actively use and personally interact with this element.’