Knowledge transfer about the Gotthard Base Tunnel to the general public
Switzerland-wide roadshow with the ‘supersign’ and five interactive modules
9.5 metres – that is the precise diameter of the tunnel excavator that was used to construct the longest railway tunnel in the world. To demonstrate this, Aroma built a scale model and took it on a tour around Switzerland. The ‘supersign’ high above the passers-by alerted the public to the informative exhibition. This eye-catcher was not only a popular photo opportunity, but the pipe was also quickly turned into a full-pipe for pro skaters…
’As an attractive photo spot, the cross section invited viewers to actively use and personally interact with this element.’
