Touch of Lucy

Aroma AG is proud to receive double recognition at the Xaver Awards 2024.

Aroma AG is pleased to announce that it has been honored twice by the jury at the Xaver Awards 2024 for the projects “Touch of Lucy” and “Familie Zürchers Garten.”

“Touch of Lucy” impressed in the category of Best Consumer / POS Event. The walk-in crystal installation on Zurich’s Bahnhofstrasse, part of the traditional Christmas lights display “Lucy,” captivated the public with its creative blend of art, light, and interactive technology.

Aroma created an impressive installation on Züghusplatz, offering passersby deep insights into the iconic “Lucy” Christmas lights. The octagonal original crystal of the lights was scaled up to a height and length of 2.70 meters, providing visitors with an immersive experience. Inside this unique crystal, guests were immersed in an endless sea of sparkling “Lucy” diamonds, accompanied by state-of-the-art lighting and sound technology.

Under the creative direction of Barbara Mutzbauer and Alexander Naumer, the Digital Experience Architect, the Aroma team brought this project to life from concept to execution. With this installation, the magic of the “Lucy” lights was elevated to a new level, creating a popular selfie hotspot that made Zurich’s holiday season even brighter.

We would like to express our heartfelt thanks to the jury for this wonderful recognition of both projects. Special thanks also go to our partners and clients for their trust and inspiring collaboration, as well as to everyone involved in bringing these projects to life. Without the close cooperation, this success would not have been possible.