READING IS FUN(DAMENTAL)

Customer
Glatt Shopping Mall
Task

Refresh the book festival’s image

Solution

Design support and implementation of the annual book festival

BOOK FESTIVAL

Books are the future: the Book Festival – an entire festival dedicated to the written word – is held every year in Glatt. Alongside innovative book presentations, a cosy reading lounge and appearances by an array of renowned literary stars, the bookworm truly stole the show.

Xaver Silber
XAVER-Award 2017
Silver for «Best Consumer/POS Event»


Campaign for bookworms

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‘The bookworm attracted a great deal of attention: every day, dozens of children came with their parents, took off their shoes, grabbed a book, and curled up in the bookworm together to read.’

Lisa Rennefahrt, Glatt Press Officer