On and on and on running

Since the beginnings of On – the renowned Swiss sports brand – Aroma has been the preferred partner for retail space, event productions and promotions. In 2015, Aroma was also involved in the implementation of the spatial design of the headquarters in Zurich.

At around 140 square metres, the recently opened shop-in-shop at Jelmoli on Bahnhofstrasse is the largest On Running retail space. In order to convey the strong brand identity of On, various individual buildings were produced in Aroma’s production facilities. “The closure ordered at short notice and for several weeks in the middle of the rebuilding was a challenge”, says Georgia Battelli, production planner at Aroma. “We reacted very flexibly and were able to complete the shop-in-shop in time for the reopening of the Jelmoli department store”.