The Axpo Campus Baden is an impressive ensemble of buildings from different eras and architectural styles. However, this diversity made orientation challenging for campus users. The original signage was inconsistent and not very functional – a redesign was urgently needed.
A clear line in the new corporate design
With the goal of improving wayfinding and creating a holistic campus experience, Aroma developed a thoughtful and visually appealing signage system that perfectly aligns with Axpo’s new corporate design.
Clarity, functionality, and design combined
Large-format campus maps at the entrances provide orientation, while three-dimensional letters mark transitions and key areas. Destinations such as the Restaurant Ampère and the Work & Connect zone are clearly signposted. Consistent pictograms for tea kitchens, restrooms, and IT rooms ensure intuitive navigation throughout the campus.
Design and Materiality
High-quality materials with engraved and raised elements give the signage a modern tactile quality and lasting durability.
Implementation
Over the course of three years, four project managers worked closely with an experienced signage planner to develop a well-thought-out wayfinding system. Implementation took place in two stages, during which more than 170 signage elements were installed.
A Campus with Clear Orientation
The new signage makes the Axpo Campus Baden easy to navigate intuitively, combining corporate design with functionality.
