PACKAGING FOR THE BEEHOMES
With a BeeHome wild bee house on your own terrace in the city or in the garden in the country, completely harmless wild bees multiply. To ensure that the BeeHomes, including the starting population of 25 mason bees, arrive intact at the future wild bee patrons' homes, the Aroma Creative team developed the new packaging.
"The outer shell has to match the product and the brand. Therefore, we opted for a simple design that conveys essential information around the further procedure and the bee colony. At the same time, it is packaging that leaves as small an ecological footprint as possible," says Philipp Häcki, graphic designer and botany nerd at Aroma.
The collaboration began two years ago with the Packaging Design Refresh for the BeeHome Classic/Observer. Today, five differently equipped BeeHomes are available. This spring, a new BeeHome product will also be launched.