The family business is revitalising an old craft: a specially created paper cut from the hands of Bernese artist Esther Gerber. The artistic work features motifs relating to tradition, health, family and nature.

The campaign can now be seen on (D)OOH, print, social media and in the shop windows of Dr. Bähler Dropa pharmacies and drugstores.

Aroma Creative is responsible for the animation from storyboard to realisation.