Conception and realization of the product launch event for 1664 Blanc
Event with Big Bang Approach positions the brand in the lifestyle sector
The launch of 1664 Blanc in German-speaking Switzerland was celebrated with an exclusive event in Zurich. Under the motto “Blue is the new Black”, Aroma transformed the location into a fascinating brand world. Guests entered the room through a mirrored bottle aisle, enjoyed signature drinks from the Champagne Tower and the specially redesigned 1664 Blanc Bar and immersed themselves in the blue world of 1664 Blanc at interactive photo spots. The spirit of the brand was brought to life in an impressive way.
The focal point of the evening was an impressive fashion show created in collaboration with the Swiss fashion house PKZ. Animated 360° projections initially showed the models as digital avatars strolling through the streets of a virtual 1664 Blanc world. Through clever choreography, they then appeared to step out of the projection onto the catwalk. The unveiling of 1664 Blanc was the crowning glory of the show and led into a live set by renowned DJ Andrea Oliva.
The 200 or so invited guests included celebrities from the fashion and lifestyle scene as well as influencers and media professionals. The event was designed not only to impress on site, but also to create content for broad media distribution. This approach maximized the reach and impact of the evening. At the same time, the message “Good Taste With a Twist” and the positioning of 1664 Blanc in the lifestyle sector – with a focus on design, fashion and art – was successfully strengthened.
Aroma took over the creative direction and was responsible for the entire organization – from concept development to the coordination of all those involved. The result: an event that established 1664 Blanc as a trendy drink in German-speaking Switzerland and radiated far beyond the evening.
made by Aroma
© 2025 - Aroma
