Development of brand identity and communication media, scenography, spatial branding
Room for Illusions with WOW effects
The WOW Museum Munich is an outstanding spatial brand staging that continues and develops the success story of the first WOW Museum in Zurich. Originally conceived in Zurich, the WOW brand was shaped into a tangible identity there, which is now being impressively expanded in Munich. With 480 square meters of space, the museum creates an unmistakable brand world that brings the identity of the WOW brand to life through the targeted use of architecture, communication, light, film and media.
As an integral part of this project, branding was a key aspect that included the creative development and integration of visual elements into QR codes, apps, the website and signage within the museum. These various components were carefully incorporated into the spatial design to create a cohesive and immersive brand experience. This ensures that visitors are fully immersed in the WOW brand and can experience every facet of the museum’s identity.
In the creative process for the WOW Museum Munich, a special focus was placed on spatial graphic design, which takes spatial design and visual communication to a new level. The various design elements are crucial to emphasize and intensify the spatial identity of the WOW brand in every aspect of the museum. Through the strategic use of graphic elements that are seamlessly integrated into the architecture, the spatial perception of visitors is significantly enhanced, making the brand message even more impactful.
«The idea of the WOW brand has gone down like a bomb. We arrived with a bouquet of ideas and Aroma spiced it up with their expertise. The perfect combination for us as customers. It is ingenious to work with people who put their heart and soul into their work, love their job and strive for the best for the customer.»
Deine Neugierde für Corporate Design und Ausstellungsgestaltung ist geweckt? Hier eine weitere Projektreferenz: das Mosterei- und Brennereimuseum Momö. Oder kontaktiere Debbie Zedi, unsere Managing Director von Aroma Creative unter +41 44 208 12 43 oder per E-Mail.
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