Aroma and JEFF convinced the pitch process with their passion, strength of ideas and implementation and will work together with IKEA Switzerland to further develop the brand experience and create emotional, connecting touchpoints. The cooperation kicks off with the 50th anniversary, which IKEA Switzerland will celebrate next year and will stage in a customer-oriented and experience-oriented way. 

“The two agencies convinced us in the pitch process with innovative ideas, strong visual implementations, customer-centricity and simplicity. We are looking forward to generating emotional and extraordinary customer experiences in the Swiss market with JEFF as a long-standing partner and Aroma as a new partner,” says Patrizia Lamprecht, Country Marketing Communication Manager, IKEA AG.