Between Creativity and Technology

Aroma, in close collaboration with the agency CRK, won the pitch for the public event CLTR 2024, organized by the Swiss Federal Institute of Intellectual Property (IGE).

The event, which will take place on November 5, 2024, will explore the future of cultural and creative work in the age of Artificial Intelligence (AI) and a thriving platform economy.

Under the theme “Between Copyright and the Digital Revolution: Where is the Journey Heading?”, the event will be opened with a welcome address by Federal Councilor Beat Jans. The event promises in-depth discussions, sparked by leading thinkers such as Laura Melusine Baudenbacher, who will speak on “Technology Without Borders – AI in Competition,” and Tommaso Valletti, who will explore the topic: The winner takes it all! Can cultural creators and SMEs compete alongside internet giants? Other distinguished speakers, including Dorothea Baur, with her talk “The Strength of Technology Is Measured by Its Contribution to the Well-being of the Weak”, will complete this high-profile program.

As part of the winning project, Aroma will take on the concept of signage and the spatial design for the event. Our goal is to create an environment that optimally supports the content of CLTR 2024 and establishes a strong visual identity for IGE. Through the use of creative design elements, we aim to guarantee an immersive and memorable experience for all participants.