WOW Museum


Development of brand identity, spatial concept, exhibits - spatial, digital and in print


The Swiss illusion museum with WOW effect

Room for Illusions

In the middle of Zurich is a place, far away from time and space. Visitors can expect illusions that will change perspectives and allow them to experience their own perception in a new way. WOW-effects, which inspire tourists, business people, families and school classes alike. The WOW Museum also has some surprises in store for private or company events.

Great edutainment is reflected in the corporate design. The Aroma Creative Team developed the communication measures for the museum. Our interior designers, scenographers and architects work on the individual and surprising room experiences in cooperation with various specialist planners.

WOW Museum BildMedium 01
WOW Museum BildMedium 02
WOW Museum BildMedium 03
WOW Museum BildMedium 04
WOW Museum BildMedium 05
WOW Museum BildMedium 06
WOW Prozess


WOW Museum BildMedium 04
WOW Museum BildMedium 05
WOW Prozess 02
WOW Prozess 03

"We are deeply impressed by Aroma's handling of an unusual topic. The team very quickly took up our idea and together we developed an ingenious concept with a lot of commitment and joy. The breadth of Aroma's expertise combined with the strong partner network made it possible to realize this complex project efficiently and successfully".

Matthias Kammermann, Initiator and Founder WOW Museum