Interior design and scenography, project planning, tendering, realisation
Room for Illusions with WOW effects
Following its success in Zurich, the WOW Museum Munich continues the innovative staging of the WOW brand and establishes itself as the second museum of its kind. On 480 square meters, the identity of the WOW brand comes alive and can be experienced. Even in the minimalist foyer with 200 meters of programmable LED strips, visitors can experience the brand in a unique way. The tour leads through the Maze, a labyrinth of light mirrors that enhances the illusionary world of the brand and immerses visitors in an immersive environment.
The centerpiece of the Munich exhibition, the “Human Kaleidoscope”, is a walk-in kaleidoscope that uses mirrors, light, film and digital technology to create a constantly changing, fascinating world. This multi-sensory experience anchors the perception of space in a lasting way. In addition, the Wonder Lab in the basement offers educational workshops and interactive elements that deeply embed the WOW brand in the minds of visitors. Space illusion
Another digital highlight is the Infinity Room, an immersive installation that uses mirrored walls and reflected lights to create the impression of a boundless space and challenges the viewer’s perception. Characteristic dots and lights are repeated endlessly in the mirrors – sound and light are superimposed on each other, creating an unforgettable experience.
The WOW Museum Zurich offers a fascinating journey through the world of illusions on over 400 square meters. Visitors experience the first WOW effect in the minimalist, white foyer with 200 meters of LED strips. The tour leads through the Maze, a labyrinth of light mirrors, and 11 other interactive illusion rooms that change perspectives and perceptions. On the upper floor, the Wonder Lab invites visitors to experiment and offers space for workshops, which are particularly popular with school classes.
«We are deeply impressed by Aroma’s handling of an unusual topic. The team very quickly took up our idea and together we worked out an ingenious concept with great commitment and pleasure. The breadth of Aroma’s expertise combined with the strong partner network made it possible to realise this complex project efficiently and successfully.»
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