Integration of two functionally different areas (medical and administrative) into a standardised concept
A technically optimised overall concept was realised with a precise strategy, positioning, workspaces and design
#interior design
#scenography
#brand design
The Axpo Campus Baden is an impressive ensemble of buildings from a wide variety of construction years and architectural styles. However, this diversity made orientation a challenge for users of the campus. The original signage was inconsistent and not very functional – a redesign was urgently needed.
A clear line in the new corporate design
With the aim of creating orientation and making the Axpo campus a holistic experience, Aroma developed a well thought-out and aesthetically appealing signage system that perfectly matches Axpo’s new corporate design.
Overview, functionality and design combined
Large-format campus maps at the entrances provide orientation, while three-dimensional letters mark transitions and important areas. Destinations such as the Ampére restaurant or the Work & Connect zone are also clearly signposted. Standardised pictograms for tea kitchens, toilets and IT rooms ensure intuitive navigation.
Design and materiality
High-quality materials with milled and raised elements give the signage a modern feel and durability.
Realisation
Over the course of three years, four project managers worked together with an experienced signage planner to develop a sophisticated signage system. The implementation took place in two stages, during which over 170 signage elements were installed.
A campus with clear orientation
The new signage makes the Axpo Campus Baden intuitive to navigate and combines corporate design with functionality.
