A nationwide roadshow with five stops showcasing Samsung’s latest product line-up, as well as Galaxy AI and Google Gemini. The highlight was the grand finale at Zürich Openair
Development of a modular event setup with high-quality, flexible furniture that adapted to each location and made the latest devices and features tangible
Five stops, one year on the road: the Galaxy AI Roadshow demonstrated how technology can be experienced live.
A modular event setup was created – a mobile concept that flexibly adapted to different locations and requirements. From urban hotspots to festival grounds, the setup provided the perfect framework and transformed each venue into its own world of experience.
With high-quality, custom-designed furniture and interactive exhibits, spaces were created that sparked curiosity and invited exploration. Even at Zürich Openair, an environment was built that engaged thousands of people and encouraged playful interaction with technology.
Credits images/video: Ian Tila
The journey led across Switzerland – to places where diverse audiences came together. Everywhere, visitors could discover Samsung’s product line-up and experience how new devices and features can enrich their daily lives. Each event became a unique experience that made the brand tangible.
