Creation of an event to raise awareness in Switzerland about the topic of renewable energy
Three trade shows, two festivals, a roadshow and an app
BRINGING SUSTAINABILITY TO LIFE
How do we raise awareness of energy efficiency and renewable energy among the general public? With the Energy Challenge, a PR campaign with a variety of live activities. Participants can power a cinema, test their energy knowledge with virtual reality games, or earn a hot shower by pedalling on a stationary bike. The Energy Challenge app allows users to brush up on their energy knowledge and pledge their commitment. With the support of a number of celebrity ambassadors, this campaign is a hopeful sign for the future. In collaboration with FS Activation.
More than 23'000 app downloads and more than 80'000 energy advices put in to practice!