During the Federal Costume Festival from 28 to 30 June 2024, visitors can look forward to an extensive programme with an exhibition, dance, parade, children’s programme, photo spots and many other highlights. The journey of discovery began on 6 April with an interactive traditional costume trail through the city centre. The ten showcases are informative, inspiring and bring the topic of traditional Swiss costumes closer to the public. Trachtentrail.ch is played on smartphones and is accessible to everyone free of charge until 30 June 2024. The trail not only offers traditional costumes, historical images and extensive traditional costume knowledge, but also presents a fine selection of modern interpretations.
As part of this project, the STF Swiss Textile College has made the theme an annual project for various degree programmes and explored innovative materials together with its students. One example of this is the high-quality non-woven wallpaper designed by Lilla Wicki, which was produced especially for the project. It was printed with motifs from the traditional costume scene. The resulting works are creative one-off pieces and deliberately set themselves apart from traditional costume, while at the same time creating an inspiring connection to it.
Aroma Creative is responsible for the visual appearance, the conceptual creation of content, web and app design, including the acquisition of shop window partners. This collaboration resulted in a traditional staging of the windows around the Lindenhof. The Aroma Productions team was responsible for the entire planning, production and installation of the 10 windows.
made by Aroma
© 2024 - Aroma
