Switzerland’s largest and most popular public fair invites you to a colorful folk festival for the 80th time from 12 to 22 October 2023. Every year, a guest canton or guest of honor takes the spotlight with an inspiring performance. 2023 is all about Switzerland’s most populous canton. Welcome to Zurich!

Aroma is responsible for the event concept and realization of this major project. The trade fair, which attracts over 300,000 visitors, is all about the canton of Zurich. Under the motto «Family Zurich’s Garden», numerous attractive hotspots will be created to make the event an unforgettable experience: visitors can take selfies with the Böögg, experience world-class athletics and discover exciting projects in the fields of food innovation and agricultural and veterinary sciences from Zurich’s educational institutions.