50’000 visitors

With the 34th Auto Zürich, Switzerland’s largest automobile trade fair this year opened its doors for four days in November 2021. 45 car brands presented their innovations in Zurich Oerlikon on more than 13,000m2 in the new trade fair architecture. The more than 80 vehicle premieres appeared in a new light, because the concept puts the main attraction, the car, even more in the centre.

Creative process

ev Experience

E-Mobility

A special highlight was the ev Experience – a cross-brand platform – for the simplest and most comprehensive approach to the topic of electric mobility. The 850 planned test drives were already fully booked one day before the end of the exhibition.

Design process

Xaver Award
Bronze Best Expo Project

Selected projects

Highlights