Aroma Creative

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Customer
Auto Zürich
Task

45 car brands represented by importers and dealers on 13,000 square metres.

Solution

A new trade fair concept for a stringent appearance.

50'000 visitors

With the 34th Auto Zürich, Switzerland's largest automobile trade fair this year opened its doors for four days in November 2021. 45 car brands presented their innovations in Zurich Oerlikon on more than 13,000m2 in the new trade fair architecture. The more than 80 vehicle premieres appeared in a new light, because the concept puts the main attraction, the car, even more in the centre.

Creative process

AutoZH
AutoZH
AutoZH

ev Experience

E-Mobility

A special highlight was the ev Experience - a cross-brand platform - for the simplest and most comprehensive approach to the topic of electric mobility. The 850 planned test drives were already fully booked one day before the end of the exhibition.

Design process

EV-Experience
EV-Experience
EV-Experience
EV-Experience
evExperience