SELFIE HOTEL

Customer
Swiss Federal Office of Energy
Task

measurable live experience on sustainability for a young audience

Solution

temporary summer adventure hotel 2020/2021 and festival presence 2022

Check-in Playground

Next Stop Lausanne in April 2021

After the success story in Zurich, the interactive pop-up museum will go into the next round starting April 29 at the Hotel Alpha Palmiers in Lausanne. The city's largest interactive museum takes guests on a freaky selfie safari across the colorful world of experiences with unique backdrops and room productions.

More information and tickets here.

Selfie Hotel 2020 in Zurich

In response to the omitted festival summer and the upcoming vacation season, the young audience was offered an eventful Place-To-Be in 2020 at the redesigned 25hours Hotel in Zurich. On two floors and in different, spectacular rooms, visitors could pose for the perfect selfie. 

For example, visitors could gaze into infinity, immerse themselves in a colorful bath without getting wet, stand on the viewing platform above a melting glacier, or look down on the earth from outer space. The Selfie Hotel provided an experiential invitation to engage with issues and messages related to climate protection and energy efficiency.

The temporary pop-up experience was open from July 2 to August 30, 2020. Due to high demand, the operating time was extended from the end of August to the beginning of October and the hotel was always fully booked with more than 16,400 guests in total. A reach of over 1.2 million was achieved via Picstars and Swiss influencers.

SELFIEHOTEL ZURICH

SELFIEHOTEL LAUSANNE

Selfie (Hotel) in Progress

Selfie Hotel 04
Selfiehotel_Mood
Selfiehotel_Mood
Selfiehotel_Mood
Selfie Hotel 03
Selfie Hotel 03

«#GREENFESTIVAL» 2022

The "#Greenfestival" project appearance at various festivals combines environmental awareness with positive experiences and provides incentives to reduce energy consumption. 

The "Very Ecological Person-Lounge" is the centre of the concept. From sustainable accommodation, waste separation and recycling, to an appealing presentation and catering: the VEP Lounge emotionalizes the sustainable lifestyle.

Due to the pronounced ban on events in March, the project planned for summer 2020 is postponed to 2022.

Supported by partners from the economy and media as well as prominent ambassadors, the actions set a sustainable sign for the future. In cooperation with FS Activation.

Greenfestival_Visualisierung