After one and a half years of development, the WOW Museum in the heart of Zurich was opened in early summer 2020. On over 400 square metres, visitors experience surprising sensory illusions, illusions and new perspectives.

As soon as they enter the foyer, they experience the first WOW effect: the reduced entrance area in white and the large WOW fire – equipped with 200 metres of programmable LED strips – leaves them in awe. The tour begins in the “Maze”, a labyrinth of illuminated mirrors, which appears far larger due to the effects, thus introducing the visitor to the world of illusions. A further 11 individually developed, interactive illusion rooms surprise anew and change perspectives and spatial perceptions.

On the upper floor is the “Wonder Lab”, the educational area of the exhibition, where the exhibits invite visitors to experiment. The bright, modular room is also suitable for workshops as part of the museum tours and is very popular with school classes, among others.

Our room designers, scenographers and architects worked on the individual and surprising room stagings. Under the construction management of Aroma, the former furniture shop was converted into rooms full of illusions.