In 2018 the founding couple came up with the idea of creating a place in the middle of Zurich that combines fun with learning, culture and immersive art. A space that immerses visitors in a three-dimensional world of illusion.

In close cooperation with the initiators Vanessa and Matthias Kammermann, the Aroma Creative Team developed the corporate identity and all communication measures. For one and a half years, interior designers and scenographers worked on the individual and surprising spatial productions.

In 12 illusion rooms and over 400 square metres, visitors are immersed in colours, mirror worlds and light installations. Here the earth is upside down, you lose yourself in infinity and experience new perspectives. The WOW Museum in Zurich offers entertainment, fun and surprises for all age groups and encourages interactive participation.

Visitors are guided with the specially developed and web-based “WOW-Guide”. QR codes on all exhibits and in the illusion rooms provide explanations, background knowledge and tips for the perfect illusion.